Our founder, Arvind Sharma, lost his father in 10th standard — and with that loss, inherited a family business and a ₹10–12 lakh loan he had no experience to manage. His mother, Sunita Devi, took charge — running the business and raising two children through it, and became the first proof that resilience and hands-on discipline can carry a family further than any resource shortfall can hold it back.
Working in that shop as a teenager taught an early, uncomfortable lesson: trust without a system isn't trust, it's a risk. A string of unrecorded credit sales that were never repaid became the first real business lesson — one that still shapes how SLRS builds client systems today, from tracked reporting to clearly scoped deliverables.
After school, Arvind moved to Delhi to study mass communication — reporting, anchoring, writing, videography and editing. In 2016, he started a YouTube channel that has since grown to 86,000+ subscribers and 100M+ views across his content. Along the way, his path crossed newsrooms and agencies (including a stint with NDTV in 2017), a News PR agency running film promotion campaigns, and plenty of on-ground brand work — the kind of varied, hands-on experience that doesn't come from a classroom. By age 20, he was producing TV ads for clients on limited budgets, learning marketing with real clients rather than in theory, while continuing to study digital marketing and AI independently.
SLRS became official in 2023, built on years of client work done without a formal agency name behind it — work that earned the trust of clients who still work with SLRS today. In 2024, co-founder Priyanka Rana joined and brought a sharper, bigger purpose to the agency: not just to manage local businesses' marketing, but to educate them to eventually manage it themselves.
Today, SLRS works with 100+ clients across Rewari, Bhiwadi, Narnaul, Mahendragarh, Gurgaon/NCR, and select businesses pan-India — and we're just getting started.
